UX/UI Design
The User Interface/User Experience Design is two different processes that guide
users’ interaction with a product. The UX design focuses on the customer journey: what are her needs?
How to smooth or improve her experience within a system? On the other hand, the UI design builds a
visual interface that clearly communicates which options are available.
Acknowledged since the early 90s thanks to Donald Norman, a cognitive scientist hired as a User
Experience Architect at Apple, the principles of the discipline have been put into practice long before.
Ergonomics, efficiency, employment management, optimal working environment, and analysis of audiences:
these are all areas of study then funneled into UX/UI design.
The Design of Everyday Things, Donald Norman, 1988 ↗
As UX/UI designer, I help startups outlining the foundation of their digital products as well as guiding established companies or organizations to leverage their tools. I primarily work as a UI designer: I implement existing visual guidelines to design new products or build new design systems that run consistently across all platforms and devices.
Services:
• Design research
• Competitor analysis
• User personas
• Information architecture
• Flowchart, Wireframes
• Visual identity
• Accessibility guidelines
• Web design
• App design
• Interactive prototypes
• Dashboard and data visualisation
Dataclime
UX/UI design and data visualization for the Dataclime platform, developed by the Regional Models and
Geo-Hydrological Impacts Division
(REMHI) of the ICR Institute (Institute for Climate Resilience) of the CMCC Foundation. Dataclime
showcases climate data processed by prediction models in form of map and tabular data.
OS Benefits platform (Upclose Studio)
UX/UI design of the Oyster Sunday Benefits, a health insurance and wellness benefits marketplace for
the hospitality industry. My role focused on the platform creation, rather than its showcase
website: I supported the studio by identifying pain-points, creating user-flows, wireframes, and
finalising the screens based on the bespoke identity.
E3CI Data Station
The European Extreme Events Climate Index provides insights into the significant weather-related
hazards experienced across European countries. The Data Station presents up-to-date climate
information organized into three administrative units: country, region and province. The interface
allows users to seamlessly integrate time, geographical location, and index
components on every page.
Retla
Design sprint for Retla, a startup idea that supports sustainable projects
through blockchain technology and crypto-funding. I helped Andrea visualising and presenting her
idea to potential investors. I designed the main functionalities of the application as well as an
initial logo and color palette.
I conducted a preliminary market research for analysing competitors products and brand position, as
well as investigating potential personas. I then structured a wireframe based on 2 user journey
outlined by Andrea, later refined through a quick UI design.
&Arise
&Arise is a banking-funded community platform advising migrant
entrepreneurs.
The goal is to support migrants, or people who just moved to Germany, growing their business
ideas
by creating a local network of coaches and mentees. The web app offers three main services:
banking, coaching and communication exchange among the
registered users.
UK Startup Explorer
The UK Startup Explorer is an interactive map featuring data about UK
startups and communities. The platform
helps entrepreneurs to find startup hubs or to relocate their businesses. Furthermore, it
supports investors who want to learn about the top cities for investment or which areas of
expertise will potentially grow over the next decade.