Identity and UX/UI design for Retla


Design sprint for Retla, a startup that supports sustainable projects through blockchain technology and crypto-funding. A few screens from the quick identity and UX/UI developed to help Andrea present her idea to potential investors. I conducted a preliminary market research for analysing competitors products and brand position, as well as investigating potential personas. I then structured a wireframe based on two user journey outlined by Andrea, later refined through a quick UI design.

You can check the interactive prototype here ↗



retla brand identity Structure of Retla edtech app
Structure of the application
Homepage of Retla edtech app
Homepage
Ideas categories
The application displays ideas and problems organised by topics
Idea page
Users can upload one or more ideas to be voted by the community. An idea page features images, text explanation and a walkthrough section to explain further the background research.
Walkthrough page
The walkthrough helps users sharing their ideas; potential co-creators can interact with the resources and comment.
Logo design
The logo is a simple logotype written with a quirck and bold font, visualised through a colorful palette.
Color palette
Color palette


Client
Private client

Year
2022

Portfolio ↗