Supertorino - the enterprise city
It's a project of communication design for the city of Turin: the aim is showing the opportunities that this city can offer to the startuppers. Here they can soon make their way into entrepreneurship and join the network of small and medium businesses present in the territory.



Turin is a true enterprise city. There are a lot of small and medium companies that collaborate together in order to achieve the same goals. The startupper is an entrepreneur: someone who believes in his idea and put all the energies in order to make it real. So what about “the Enterprise”, the spaceship in Star Trek? Being nerd is cool nowadays! Spaceships, Archigram and Anastasia Savinova have been the three main references of the work.

archi
1964 Archigram: Plug in City
enter
1979 Gene Roddenberry: Enterprise, Star Trek Tv Series

sav
2015 Anastasia Savinova: Genius Loci
gen

The complete brand identity

card
brand
pieg
retro
col
pro
more
interest
unexpected


Scroll the entire collage


sito
sito
You can see the scenario analysis HERE

You can see the manual of corporate image HERE

Project team
Cinzia Bongino
Elena Galleani D'Agliano
Miriam Vilasi
Professors
M. Cafarelli, F. Guida,
P. Molinar, M. Ruffino
Communication Design 1
Politecnico di Torino, 2015





© Code & Design by Cinzia Bongino