cinzia bongino

Supertorino - the enterprise city

is a project of communication for the city of Turin: the aim is showing to the startuppers of the world the opportunities that this city can offer. Here they can soon make their way into entrepreneurship and join the network of small and medium businesses present in the territory.
Turin is a true enterprise city. There are a lot of small and medium businesses that collaborate together in order to achieve the same goals. The startupper is an entrepreneur: someone who believes in their ideas and put all the energies in order to make it real. And of course, that made us think about “the Enterprise” the spaceship in Star Trek: being nerd is cool nowadays! We were inspired by Archigram's publications and the collages of the artist Anastasia Savinova about the visualization of the interconnected city.

archi
1964 Archigram: Plug in City
enter
1979 Gene Roddenberry: Enterprise, Star Trek Tv Series

sav
2015 Anastasia Savinova: Genius Loci

gen
The complete brand identity

card
brand
pieg
retro
col
pro
more
interest
unexpected


Scroll the entire collage

sito
You can see the scenario analysis HERE

You can see the manual of corporate image HERE

Project team
Cinzia Bongino
Elena Galleani D'Agliano
Miriam Vilasi
Professors
M. Cafarelli, F. Guida,
P. Molinar, M. Ruffino
Communication Design 1
Politecnico di Torino, 2015

© Design by Cinzia Bongino 2016