EDIT - A taste for sharing
Eat, Drink, Innovate, Together: this is the acronym of a new space dedicated to the food and drink experience in Turin. Born in the center of an area of urban regeneration, which includes parks, museums, architecture and design studios and art galleries, EDIT is an innovative concept that combines the taste of gastronomic experimentation with sharing. I had the opportunity of working with a big team of creative people (lamatilde) to create the visual communication.
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EDIT is the starter kit for an unique food&beverage experience: here, all under one roof, you can find the Bakery Cafè, powered by Lavazza; the Pub, with the tasty creations of Pietro Leeman, the well-known vegan chef; the Brewery, leaded by the three nice BrewTender Guys, which will help you to realise your own beer; the Restaurant, enriched by the unexpected food-games of Chef CostardiBros, the Cocktail Bar, where you can try the magic potions mixed by the Barz8 team and 5 kitchens ready to rent or be used by catering, events and food start-up.

bakery
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brewery
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pub
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restaurant
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cocktail bar
cocktail bar
kitchens
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business card
The logo displays the concept of sharing: each letters is connected to the others thanks to a long line that can be extended at will.
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font
poster
corridoio


Each area has its own color and a drawing. For the Bakery Cafè, the Brewery and the Pub it has been decided to design a clipboard menu, while for the Cocktail Bar and the Restaurant, located on the second floor, it has been selected a folded menu.

menu
menu rest
cocktail
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website
The homepage of the website is composed by an accordion that collects the six areas of Edit: in each panel there's place for a slideshow, the downloadable menu and all the info for booking a table. Events, renting prices and the story of the project have a related page: some elements continue also over the screen, so you have to scroll horizontally to discover the rest.


instagram
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LOCATION
Via Cigna 96/17, Torino
OPENING
November 23rd, 2017
COMMITMENT
Condivido s.p.a.
CONCEPT, INTERIOR E VISUAL
lamatilde
ARCHITECTURAL PROJECT
Studio Amirant
Studio Cattaneo
STRUCTURAL PROJECT
Studio di Progettazione
Ing. Alessandro Ferro
COMMUNICATION STRATEGY
Bold/Sara Fortunati
COPYWRITING
Carlo Bordone
ILLUSTRATIONS
madebytuta
PHOTOGRAPHY
Pepe Fotografia





© Code & Design by Cinzia Bongino