EDIT - A taste for sharing
Eat, Drink, Innovate, Together: this is the acronym of a new space dedicated to the food and drink experience in Turin. Born in the center of an area of urban regeneration, which includes parks, museums, architecture and design studios and art galleries, EDIT
is an innovative concept that combines the taste of gastronomic experimentation with sharing. I had the opportunity of working with a big team of creative people (lamatilde
) to create the visual communication.
EDIT is the starter kit for an unique food&beverage experience: here, all under one roof, you can find the Bakery Cafè, powered by Lavazza; the Pub, with the tasty creations of Pietro Leeman, the well-known vegan chef; the Brewery, leaded by the three nice BrewTender Guys, which will help you to realise your own beer; the Restaurant, enriched by the unexpected food-games of Chef CostardiBros, the Cocktail Bar, where you can try the magic potions mixed by the Barz8 team and 5 kitchens ready to rent or be used by catering, events and food start-up.
The logo displays the concept of sharing: each letters is connected to the others thanks to a long line that can be extended at will.
Each area has its own color and a drawing. For the Bakery Cafè, the Brewery and the Pub it has been decided to design a clipboard menu, while for the Cocktail Bar and the Restaurant, located on the second floor, it has been selected a folded menu.
The homepage of the website is composed by an accordion that collects the six areas of Edit: in each panel there's
place for a slideshow, the downloadable menu and all the info for booking a table. Events, renting prices and
the story of the project have a related page: some elements continue also over the screen, so you have to
scroll horizontally to discover the rest.
Via Cigna 96/17, Torino
November 23rd, 2017
CONCEPT, INTERIOR E VISUAL
Studio di Progettazione
Ing. Alessandro Ferro
© Code & Design by Cinzia Bongino